The Norm is our classic high-rise denim. With an old-school straight leg, it’s easy to create your everyday signature look around its practical, retro base. This particular version has been heavily washed to give a fresh but intense blue tone. Finished with authentic tobacco stitching and classic metal trims – these jeans were made to be worn. Made with organic cotton: non-GMO seeds are grown on land free from pesticides and synthetic fertilisers, lower water use, and farmed using crop rotation which is better for soil health.